The sketches at the top of the page above proved the right approach so I worked up a detailed version in b&w.
Next step was a colour version for the agency to sign off on. This would also be texture ref. for the cg team.
I roughed out a quick pass on the storyboard based on the agency boards.
Next I planned out a colour key set-up to sell the agency on 'the look'.
Last stage was some background colour keys used in the animatic and as a ref. guide for the finished ad. Then I handed it over to Uli & his team to work their magic.
here and here. Check out Uli's groovy new studio site here.